The story of the Rubicon.
In the year 49 B.C., the Roman General Julius Caesar stood with his army on the banks of the Rubicon River. By Roman law, Generals were forbidden from crossing this boundary between the province of Gaul and Italy proper. To cross this river with a standing army was tantamount to a declaration of war on Rome itself. Caesar was already facing removal from command and possible arrest from his rivals in Rome. His choices were clear: await his arrest or take his army across the river and march on Rome. Myth and fact are often hard to distinguish from each other when studying the most momentous decisions in history. Some stories suggest that Caesar witnesses ed a supernatural event which he took as a sign to cross the Rubicon. Supposedly declaring “Alea iacta est” (the die is cast), the General took his army across the bridge and unleashed a Civil War from which he would emerge as the victor.

Today, companies are often faced with difficult decisions when it comes to marketing and advertising. Given the crowded marketplace they operate in, sometimes their strategy must call for bold decisions and decisive actions. That's what Rubicon Advertising is all about. When you hit that boundary ...cross it.